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The smart way to invest in social media marketing

The smart way to invest in social media marketing
Jan. 12, 2016, by Badyr Salcedo in Digital Marketing

Maintaining social media pages can be a time consuming and expensive task, and this investment must be justified. In this sense, a social media strategy represents an intelligent, rational way to protect resources, grasp every opportunity, and lay the ground for a positive return on investment.

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8 Facebook tips to improve your social media strategy

8 Facebook tips to improve your social media strategy
Dec. 03, 2015, by Badyr Salcedo in Digital Marketing

Social media platforms entail thousands of possibilities to reach and entice audiences; depending on the industry and the market in which an organization operates, other forms of engagement emerge. Here are some amazing Facebook tactics that you can use to improve your social media strategy.

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Increase your exposure with mobile marketing

Increase your exposure with mobile marketing
Nov. 24, 2015, by Badyr Salcedo in Digital Marketing

Mobile marketing takes advantage of the internet-based mobile technology...to increase the exposure for businesses and organizations. The practice continues to gain relevance as there are over 271 million mobile users within the U.S. Through mobile marketing, marketers provide the audience with customized content and information delivered for promotional purposes.

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Striking content marketing trends you need to follow

Striking content marketing trends
Oct. 29, 2015, by Badyr Salcedo in Digital Marketing

The digital marketing world evolves so rapidly, it requires our ability to keep abreast of these changes and adapt. Meanwhile, content should diligently respond to the audience's interests and behavior. The following striking content marketing trends will make your strategy more dynamic, appealing, and efficient.

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What is inbound marketing? Smart positioning

What is inbound marketing? Smart positioning
Aug. 12, 2015, by Badyr Salcedo in Digital Marketing

Launching online-based paid advertising is a rather common practice; however, it tends to be expensive. Moreover, this tactic hinders marketers from taking full advantage of the multiple possibilities available online. Inbound marketing, used as a digital strategy, is an innovative alternative.

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The path to create a successful blog

The path to create a successful blog
Aug. 04, 2015, by Badyr Salcedo in Digital Marketing

A successful blog is one that not only attracts visitors, but also entices and transforms them into quality leads. Because of the medium's proven effectiveness, an increasing number of organizations invest resources in an attempt to create an effective blog. Unfortunately, only a small percentage actually manages to take advantage of this tool.

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The importance of landing pages in marketing

The importance of landing pages in marketing
Nov. 04, 2014, by Miriam Salcedo in Digital Marketing

Despite the importance of internet marketing, one of its finest instruments gets often overlooked by entrepreneurs. Landing pages help businesses maximize the return on investment in lead-generation activities; they also gather essential information about prospects, which can be used to target customers more effectively.

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Email marketing: A powerful classic

Email marketing: A powerful classic
Oct. 09, 2014, by Badyr Salcedo in Digital Marketing

E-mail marketing is often overlooked as part of a digital strategy. Many executives concentrate their digital marketing efforts almost exclusively on social media. They consider e-mail old and ordinary. The results produced by e-mail marketing, in contrast, often draw a different picture.

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The most common digital marketing mistakes

The most common digital marketing mistakes
Aug. 21, 2014, by Miriam Salcedo in Digital Marketing

Internet marketing increases the possibility to boost exposure and improve profitability, many businessmen and women fail to apply this methodology successfully. What is the cause of such failure? What are they doing wrong? This article will reveal the most common internet marketing mistakes made by amateurs and professionals alike.

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How to promote your business online

How to promote your business online
Aug. 05, 2014, by Miriam Salcedo in Digital Marketing

Marketing a business online has become a crucial step to expand business operations, increase the clientele, and communicate promotional activities. It also represents an effective way to stay on people's minds, creating and maintaining awareness. A major benefit of digital marketing, it entails several channels to make these goals attainable.

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