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Strategic Marketing


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5 powerful reasons businesses need marketing research

5 powerful reasons businesses need marketing research
Jan. 28, 2016, by Miriam Salcedo in Strategic Marketing

Despite the multiple benefits of marketing research, an appalling number of organizations, particularly small and medium-sized ones, discard this practice. They ignore the potential impact and use of the information obtained through research methods.

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Entrepreneurship 101: Identify your ideal client

Entrepreneurship 101: Identify your ideal client
Nov. 10, 2015, by Miriam Salcedo in Strategic Marketing

Focusing on one segment of the population can save you valuable resources, as all your efforts concentrate on attracting and persuading only those more likely to find your offer appealing and relevant. Now, you might be wondering, how can identify my ideal client?

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Signs your business is ready to expand

Signs your business is ready to expand
Oct. 15, 2015, by Badyr Salcedo in Strategic Marketing

Business expansion is...a double-edged sword. Whereas it entails risks, in some cases, discarding expansion can also leave you vulnerable. Hence, it is important to identify the signs business expansion is appropriate or necessary.

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The most effective way to land a new customer

The most effective way to land a new customer
Sep. 30, 2015, by Badyr Salcedo in Strategic Marketing

Depending on the product or service you offer, the marketing approach [to land new customers] tends to be...complex. In order to create a successful marketing strategy focused on landing new customers, we must be analytical, responsive, and creative.

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Time management in business: Money saver and stress reducer

Time management in business: Money saver and stress reducer
Sep. 14, 2014, by Badyr Salcedo in Entrepreneur and Executive

Time management has the potential of increasing productivity and reducing costs. This approach lessens work-related stress considerably; in doing so, it generates better quality of work. It also increases prioritization, leading employees to focus on vital work.

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When is it time to change your marketing strategy?

When is it time to change your marketing strategy
Aug. 27, 2015, by Badyr Salcedo Strategic Marketing

Investing valuable, limited resources and not getting a positive outcome is one of most disturbing and discouraging experiences for any business leader. Despite the unpredictability of virtually all markets, by thinking and acting strategically, we avoid potential threats and grasp every opportunity.

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5 most common and destructive marketing mistakes

5 most common and destructive marketing mistakes
Jul. 28, 2015, by Badyr Salcedo Strategic Marketing

marketing empowers business leaders through a strategic, informed, and smart approach, which reduces the amount of uncertainty and maximizes chances of success. These are the most common and destructive marketing mistakes made by business leaders, particularly in the small and medium-sized sector.

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Tactics to build strong customer relations

Tactics to build strong customer relations
Jul. 16, 2015, by Badyr Salcedo Strategic Marketing

Businessmen have begun to switch their marketing approach in response to these changes, leading to a new form of doing business. Instead of being perceived as faceless corporations merely concerned about the numbers, dynamic businesses focus on building strong customer relations, while adopting a friendly, understanding, and caring role.

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Reasons you might be losing clients

Reasons you might lose a client
Jun. 11, 2015, by Badyr Salcedo in Strategic Marketing

creating strong customer relations...fosters customer recurrence and loyalty. The ugly truth is that quite often businesses involuntarily isolate clients and, in extreme cases, estrange them. In order to avoid this fatal, yet common, marketing error, identify and understand the reasons you might be losing your most valuable asset, your clients.

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Risks startups must absolutely avoid

Risks startups must absolutely avoid
May. 12, 2014, by Badyr Salcedo in Strategic Marketing

Starting a business combines two rather contrasting emotions: excitement and anxiety. Sure, you may be filled with ideas, goals, and expectations; but fears, doubts, and unforeseen issues tend to soon burst the bubble...However, a safer path exists, one that keeps entrepreneurs away from unnecessary risks.

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Reasons you should know your clients

Reasons you should know your clients
Apr. 28, 2015, by Miriam Salcedo in Strategic Marketing

Countless business leaders believe they should target "anybody" indistinctly. This simplistic approach, which relies on the notion that thorough segmentation is irrelevant and unnecessary, produces marketing messages that lack focus. In these cases, marketing efforts often fail to produce engagement and generate authentic interest.

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Be different: The importance of differentiation in business

Be different: The importance of differentiation in business
Nov. 18, 2014, by Badyr Salcedo in Strategic Marketing

Differentiation plays a vital role in business development and marketing. An effective differentiation strategy provides consumers with enough incentives to choose us over our competitors or substitutes. A differentiation strategy should clearly answer the questions: Why should customers buy from us? What is it special from our sales proposition?

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Effective ways to beat the competition

Effective ways to beat the competition
Sep. 18, 2014, by Badyr Salcedo in Strategic Marketing

Clearly understanding his abilities, the game, and his opponent, a successful entrepreneur strategically plans every move. Similar to a box match, a winner develops his aptitudes by training rigorously and staying alert during the fight.

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Ways businesses can survive the economic crisis

Ways businesses can survive the economic crisis
Sep. 04, 2014, by Badyr Salcedo in Strategic Marketing

The economic crisis spreads as fast as a pandemic, wiping out companies, leaving people unemployed, and affecting the overall atmosphere for the surviving businesses across a wide range of industries. We soon discover that our businesses are vulnerable to the long-lasting effects of the economic crisis.

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Ideas to advertise your business

Flyer campaign
May 29, 2014, by Badyr Salcedo in Strategic Marketing

Once you have considered the benefits of flyers, you might be wondering about possible distribution methods. So, what are you waiting for? Take advantage of this medium, creating a professional ad is affordable and profitable.


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An easy and affordable to promote your business

Flyer campaign
May 8, 2014, by Badyr Salcedo in Strategic Marketing

When creating print advertising for our clients, you must concentrate in the following objectives: Grab attention, Create interest in the business, encourage customers to action, and emphasize what makes the business unique among competitors.


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