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5 powerful reasons businesses need marketing research

5 powerful reasons businesses need marketing research
Jan. 28, 2016, by Miriam Salcedo in Strategic Marketing

Despite the multiple benefits of marketing research, an appalling number of organizations, particularly small and medium-sized ones, discard this practice. They ignore the potential impact and use of the information obtained through research methods.

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The smart way to invest in social media marketing

The smart way to invest in social media marketing
Jan. 12, 2016, by Badyr Salcedo in Digital Marketing

Maintaining social media pages can be a time consuming and expensive task, and this investment must be justified. In this sense, a social media strategy represents an intelligent, rational way to protect resources, grasp every opportunity, and lay the ground for a positive return on investment.

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8 Facebook tips to improve your social media strategy

8 Facebook tips to improve your social media strategy
Dec. 03, 2015, by Badyr Salcedo in Digital Marketing

Social media platforms entail thousands of possibilities to reach and entice audiences; depending on the industry and the market in which an organization operates, other forms of engagement emerge. Here are some amazing Facebook tactics that you can use to improve your social media strategy.

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