Despite the multiple benefits of marketing research, an appalling number of organizations, particularly small and medium-sized ones, discard this practice. They ignore the potential impact and use of the information obtained through research methods.
Maintaining social media pages can be a time consuming and expensive task, and this investment must be justified. In this sense, a social media strategy represents an intelligent, rational way to protect resources, grasp every opportunity, and lay the ground for a positive return on investment.
Social media platforms entail thousands of possibilities to reach and entice audiences; depending on the industry and the market in which an organization operates, other forms of engagement emerge. Here are some amazing Facebook tactics that you can use to improve your social media strategy.
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