Multicultural Marketing services empower striving businesses and organizations to reach new, cross-cultural markets. Besides helping you identify and take advantage of opportunities, multicultural marketing studies the ethnic group's different behavior and cultural referents -- such as language, traditions, celebrations, religion and any other concepts -- to communicate and persuade.
MHigh is unique because our marketing consultants have broad experience across contrasting Mexican and American markets. They specialize in collaborating with organizations that search commercial interaction between these two countries.
Why should you target these groups? If multicultural segments are growing at higher rates than the general population, it implies that they are also consuming most products at higher rates than the rest. For you, it means more business.
Also, charting a multicultural marketing strategy goes beyond identifying communications programs and promotions tailored to these markets. Multicultural marketing is an engine for innovation. Finally, once an organization acknowledges the value of multicultural marketing and begins investing in research and development of products and new marketing capabilities, these can be leveraged in the global environment.
People have their own cultural values and norms, which influence the way they think, feel and act. People in a particular ethnic group tend to share the language, customs, values, and social views, and these influence people's cognitive (beliefs and motives), affective (emotion and attitude) and behavioral (purchase and consumption) processes. Based on this notion of "advertising as a mirror," cultural values and standards are implanted in ads in such a way that consumers can "see themselves" and identify with the characters in the ads and feel affinity with the brands.
Get in touch with our team; we'll listen to you and, together, we'll find solutions!